About
BB The Label x Bella Bodies
BB The Label was founded by Bella, owner of Bella Bodies Studio in Fairfield, New Jersey. Working closely with clients in motion, she saw a need for pieces that felt supportive, flattering, and comfortable enough to stay in long after the workout ended.
So she created them.
Rooted in the belief that all bodies are beautiful, the collection focuses on ease, balance, and confidence. Each piece is thoughtfully shaped to complement the body as it is, moving with you through the studio and into the rest of your day.
What began inside the studio naturally became something more — elevated essentials for everyday life.
